Festival Branding | “Skamba skamba kankliai”, Vilnius Ethnic Culture Center, 2023

The 50th International Folklore Festival “Skamba skamba kankliai” took place in Vilnius on May 25–28 (2023). This event is one of the few authentic ethnic music festivals in Europe that has become an annual feast for fans of all Lithuanian folklore during its rich history. Traditionally held on the last weekend of May, the festival brings together a large, well-connected community every year. This open, accessible festival reveals the relevance of the intangible cultural heritage and provides artistically valuable experiences and the opportunity to be a part of the continuing inherited culture.

This year's festival was dedicated to the 50th anniversary of the festival and celebrating the beauty and richness of our culture and traditions.

I was honoured to create the logo for this event (based on of the logo of the festival), visual identity of the event as well as many design-related deliverables: from a brochure/book to social media visuals, posters, badges, covers, banners, “Rūta” chocolate box, and others.

To represent the richness of our culture, its dynamic diversity - I chose the theme of mosaic/puzzle representing different parts of ethnic culture - from people, to music, dances, crafts, plants and other. Within each visual, I changed the layout of mosaic.

Beside the static designs, I have also created videos to promote
the festival on national broadcaster LRT channel, VAGA, and ACME screens.