Visual Campaign Concept + Key Visual | Lithuanian Transport Safety Administration (2023)

The “Spustelk atsargumą” ("Press for Caution") campaign aimed at educating electric scooter drivers, promoting safe driving recommendations, and motivating adherence to traffic rules.

I was responsible for coming up with the visual concept of the slogan “Press for Caution” as well as creating a key visual, which was later adapted for various printed and digital designs, including the signage for the riding paths in Vilnius city.

This was a collaboration with “Ad verum” agency.

**Client:** Lietuvos transporto saugos administracija (Lithuanian Transport Safety Administration)

**Duration:** April to October 2023