ABOUT THE PROJECT

This project is a continuation of the Higher Balance brand development, focused on social media communication and internal content production. The goal was to translate the existing visual identity into a practical system for everyday use.

CLIENT NEEDS

The client needed a consistent social media identity and easy-to-use templates that would support educational content and allow the team to work independently with the brand visuals.

DESIGN VALUE

A social media identity was created as an extension of the core brand, supported by modular Figma templates for posts and stories. An introductory Figma workshop was held to ensure the team could confidently use and adapt the templates while maintaining visual consistency.

DELIVERABLES

(brand extension) social media identity / figma templates / figma intro workshop