ABOUT THE PROJECT

Higher Balance is a finance consulting brand established by Emilija Toleikė and Paulius Toleikis. The brand works with SMEs, startups, and solo entrepreneurs in Lithuania, helping businesses understand, structure, and optimize their financial processes through clear, accessible consulting.

COLLABORATION

This visual identity for a personal brand project was developed in collaboration with brand strategist Ieva Juodelė (ievablack.com), who was responsible for brand positioning, concept development (including naming), and content strategy. I created the visual identity, working closely from the early stages to ensure a cohesive connection between strategic foundations and visual expression.

CLIENT NEEDS

The client needed a visual identity that would move away from traditional, rigid financial aesthetics and instead communicate clarity and approachability. The identity had to support educational, content-driven communication and function effectively across digital platforms, especially social media.

DESIGN VALUE

The visual identity was created as a flexible system that balances structure and openness — reflecting the idea of financial balance itself. Clean layouts and contemporary typography give space to data and insights, while subtle graphic elements add rhythm and recognisability. The system helps translate complex financial topics into clear, engaging communication.

Photography plays a central role in the identity, as Higher Balance is a personal brand built around its founders. A dedicated photoshoot provides a consistent human presence, reinforcing recognisability and authenticity across social media and content formats.

DELIVERABLES

(personal brand) visual identity / social media identity + templates