ABOUT THE PROJECT

Rawdo Method is a personalised movement and wellbeing approach that combines somatic awareness, breath, and functional movement to support physical and emotional well-being. The project focused on creating a flexible logo system that could be used across digital platforms and printed materials.

COLLABORATION

The logo system was developed in collaboration with brand strategist Ieva Juodelė, whose positioning and conceptual work informed the visual direction. I translated the strategic foundations into a visual mark adaptable across channels.

CLIENT NEEDS

The client needed a wellness-oriented logo that would reflect the values of her method — balance, body awareness, and holistic well-being — while remaining suitable for use across digital channels and printed materials.

DESIGN VALUE

A modular logo system was created to function in a range of contexts, from online interfaces to printed branding elements. The system balances simplicity with recognisability, providing a clear visual identity that supports the practice’s values and approach.

DELIVERABLES

logo system for digital & print use