ABOUT THE PROJECT

Ina Dumčienė is a photographer working with personal, experiential, and identity-driven portrait photography. The project focused on creating a clear and distinctive personal brand that supports her practice and digital communication, particularly on social media.

COLLABORATION

This project was developed in collaboration with brand strategist Ieva Juodelė (IevaBalck.com), who was responsible for brand positioning, concept development (+naming), and content strategy. I created the visual identity, working closely from the early stages to ensure a cohesive connection between strategic foundations and visual expression.

CLIENT NEEDS

The client sought a distinctive personal brand that communicates depth, emotional intensity, and individuality, while remaining flexible for digital communication and social media.

DESIGN VALUE

The visual identity was designed as a restrained and practical system. A logo with two versions was created for flexible use across formats, supported by clear usage guidelines. The system provides a consistent visual anchor while allowing photography and content to remain the primary focus.

DELIVERABLES

(personal brand) visual identity / social media identity